Libon, has just added Open Chat to its free apps. It lets users send text, pictures, audio, location data and more, to any of their contacts no matter what messaging service they use. 

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BBC

The carrier group is being unusually smart about taking on the threat of rivals like WhatsApp and Viber, offering one major thing they don’t: the ability to communicate outside the walled garden.

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Gigaom

What is Libon ?